The people in the stands that day listening to the speech (many of them future aerospace engineers in careers that did not even exist at the time) were going to join in on the task. The mission states the direction, but the vision paints a word picture of the destination. Vision is “an ideal and unique image of the future for the common good.”2 Let’s break that down phrase by phrase: • Ideal: the hopes, dreams, aspirations, expressions of optimism that “feed the soul.” Vision provides the emotional